Secrets of the Supermarket Own-Brands

Czech Dream

2004

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Real Estate

1973

Exploring the impact of the now defunct Steinberg supermarkets on the urban environment.

Sous le bio, la malbouffe

2021

Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.

Fear No Fruit

2015

A chronicle of Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda's daughters and granddaughter carry on the business legacy.

IKEA: How Do They Really Do It?

2022

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Isle of Flowers

1989

A tomato is planted, harvested and sold at a supermarket, but it rots and ends up in the trash. But it doesn’t end there: Isle of Flowers follows it up until its real end, among animals, trash, women and children. And then the difference between tomatoes, pigs and human beings becomes clear.

Quarantine

2021

A short film of the first weeks of strict national lockdown, filmed in Barcelona on a classic home video camera Hi8. Narrates the story of three women who share a flat and who create a microworld not only to survive the global pandemic but also to survive themselves.

24 Hours in Waitrose

2024

From fresh local produce to ethically sourced ingredients, step behind the scenes with the UK's royally acclaimed supermarket.

Quand le sommeil est d'or

2024

Život peněz

1957

Buy Now! The Shopping Conspiracy

2024

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Amazon, les secrets d'une logistique XXL

2026

The Twenty Dollar Miracle

1967

The American woman is the best dressed woman in the world. This is due to Yankee ingeniuty, which makes a fashionable, well-made dress to sell for twenty dollars or less.

The King’s High Street: Inside St James’

2023

St James's in London is renowned for being Britain's poshest high street. We meet the characters who run the stores, and the customers who buy their premium products.

Inside Aldi at Christmas

2019

Learn how the budget supermarket conquered Christmas in Britain and what random delights are on offer in the famous and festive middle aisle, as one family sees how many gifts they can get for £100.