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It Only Takes a Second

It Only Takes a Second

19950h 4min
0.0

Produced by Long Island Productions Inc, this infamous safety film shows you how it only takes a second to become a victim of an accident; be it in the workplace, at home, or in public. While a shortened 90 second version of the film is the most widely known and attaining meme status for the over the top acting and violence, the full true version is just over four minutes.

Production CompaniesLong Island Productions
Production CcountriesUnited States of America

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The Codes of Gender
6.5
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Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.