Movi Hub

The Codes of Gender

2010

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

0.0

Ski Into The Sun

1997

Short film by Willy Bogner. Created as an advertisement for the 1997 Bogner ski clothing collection. Featuring alpine ski and snowboard champions. Filmed at St. Moritz, Switzerland and Island Lake, Canada.

0.0

How the West Was One

2024

In a contemporary reimagining of the American West, three young women - a snake hunter, a New York artist, and a rodeo queen - challenge the idea of who is permitted to be a cowgirl.

10.0

The Dream is Alive

2023

In fashion you’re only as good as your last collection, and the next collection always has to be your best. There is no margin for error. Nicholas Raefski is an emerging designer attempting to change the landscape of American fashion. Go inside New York City Fashion Week with Raefski to see how his young and inexperienced team pulls off a major fashion showcase with almost no budget.

0.0

Inside Gosha Rubchinskiy’s Post-Soviet Generation

Invalid Date

This is the first generation of Russian youth to have grown up after the fall of the Soviet Union, and are looking inwards to the Eastern Bloc for inspiration, rather than the wider Western world. With designers like Gosha Rubchinskiy popularising post-Soviet style around the world, we discover what effect the former Soviet Union has had on modern creativity, the impact of this cultural explosion on the rest of the world, and what it is to be young in Russia today.

7.2

Helvetica

2007

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

6.5

Generation Sputnik

2016

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

10.0

Battle at Versailles

2016

M2M's first original long-form documentary, Battle at Versailles, follows an event in 1973 at Palace of Versailles where top French designers such as Yves Saint Laurent and Pierre Cardin faced of against American newcomers Oscar de la Renta, Bill Blass, Anne Klein and Halston. That pitted France’s best designers against the best America had to offer. It was the first time the fashion world's gaze was fixated on American design.

4.0

Lady Gaga: Glory

2021

It's hard to define her. And that's precisely the way Lady Gaga wants it. Yes, Stefani Joanne Angelina Germanotta had a plan to remake herself into an outrageous icon. It began with Italian Catholic New York City roots then expanded to glam pop, electronic rock, burlesque and even jazz alongside nonagenarian crooner, Tony Bennett. Piano lessons began at age four and taught Stefani to create music by ear. There were lead roles in high school standard Broadway show productions then open mic nights at downtown clubs and 1 1/2 years of formal training at N.Y.U.'s Tisch School of the Arts. Even a rape at age nineteen slowed but did not stop the mission that would yield over 200 million combined album and song sales. No wonder that Gaga's fans call her "Monster Mother." An outrageous fashion sense has wrought costumes made of plastic bubbles and raw meat. While elaborate videos and spectacular stage sets are the norm,

7.3

Dior and I

2015

Behind-the-scenes documentary revealing what goes on inside the colourful, privileged, and sometimes stressful Christian Dior fashion house.

7.6

The Corporation

2003

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

0.0

Bettina Rheims

2025

Whether famous or anonymous, stars or prisoners, models or sex workers, women have always been at the center of Bettina Rheims' photographic work since her debut in 1978. Both subversive and glamorous, trashy and sophisticated, her photographs mark and bear witness to the upheavals of the era, which this leading photographer both anticipated and accompanied.

0.0

Stockholm Syndrome

2021

Stockholm Syndrome chronicles the meteoric rise of contemporary trendsetter A$AP Rocky, capturing the exuberance of youth and urgency of hip-hop in equal parts, before taking a detour into darkness. With amazing access, the film reveals Rocky’s experience with the inequities of the Swedish judicial system and the dangers of stardom and scapegoating through a series of twists and turns, ultimately paralleling the need for prison reform in our own backyard. Directed by The Architects, the film blends archival footage with contemporary interviews, animation, and electrifying live concert footage to tell the astonishing story of how one of rap’s biggest superstars became embroiled in an international incident, leading to an unexpected political awakening.

7.0

Dries

2017

For the first time fashion designer Dries Van Noten allows a filmmaker to accompany him in his creative process and rich home life. For an entire year Reiner Holzemer documents the precise steps that Dries takes to conceive of four collections, the rich fabrics, embroidery and prints exclusive to his designs. As well as the emblematic fashion shows that bring his collections to the world and have become cult “must sees” at Paris Fashion Week. This film offers an insight into the life, mind and creative heart of a master fashion designer who, for more than 25 years, has remained independent in a landscape of fashion consolidation and globalization.

0.0

Colorful Fashions from Paris Displayed by Hope Hampton

1926

McCall’s Color Fashion News

7.0

Tales from the Royal Wardrobe

2014

Today, few people's clothes attract as much attention as the royal family, but this is not a modern-day paparazzi-inspired obsession. Historian Dr. Lucy Worsley, Chief Curator at Historic Royal Palaces, reveals that it has always been this way. Exploring the royal wardrobes of our kings and queens over the last four hundred years, Lucy shows this isn't just a public fascination, but an important and powerful message from the monarchs. From Elizabeth I to the present Queen Elizabeth II, Lucy explains how the royal wardrobe's significance goes far beyond the cut and color of the clothing. Royal fashion is, and has always been, regarded as a very personal statement to reflect their power over the reign. Most kings and queens have carefully choreographed every aspect of their wardrobe; for those who have not, there have sometimes been calamitous consequences. As much today as in the past, royal fashion is as much about politics as it is about elegant attire.

0.0

OTTOLINGER Spring Summer 2023

2022

Ottolinger's Spring/Summer 2023 collection, presented at Paris Fashion Week, showcased a fusion of deconstructed silhouettes and futuristic materials. Designers Christa Bösch and Cosima Gadient emphasized skintight bodysuits, layered ensembles, and garments dipped in rubber, creating a distinctive texture and visual appeal. The use of recycled materials, such as leather-look trousers made from recycled polyester, underscored the brand's commitment to sustainability. Electric hues of red, blue, and green contrasted against neutral tones, enhancing the collection's dynamic feel. Accessories like punked-up court shoes encased in rubber and chunky, twisted sunglasses added to the collection's bold statement.

0.0

BOYAROVSKAYA FW22

2022

This collection was filmed on one of the largest work of land art constructed over the ruins of a town completely destroyed by the power of a massive earthquake.

9.5

Inside the Dream: Mugler

2024

Revolutionary fragrances, Haute Couture and spectacular shows: in the world of luxury, Thierry Mugler broke every code. Enter into the backstage of the House: from treasured archives to new creations, from the conception of a new fragrance to designing a ready-to-wear collection with Casey Cadwallader, Mugler Fashion Creative Director, to a frenetic catwalk.

10.0

Chun

2020

A short documentary about Chun, who lives in Vienna.

Genre	Documentary
Production Ccountries	United Kingdom

Experiments in Advertising: The Films of Erwin Blumenfeld: Abstraction & Distortion

Related Movie

The Codes of Gender

Ski Into The Sun

How the West Was One

The Dream is Alive

Inside Gosha Rubchinskiy’s Post-Soviet Generation

Helvetica

Generation Sputnik

Battle at Versailles

Lady Gaga: Glory

Dior and I

The Corporation

Bettina Rheims

Stockholm Syndrome

Dries

Colorful Fashions from Paris Displayed by Hope Hampton

Tales from the Royal Wardrobe

OTTOLINGER Spring Summer 2023

BOYAROVSKAYA FW22

Inside the Dream: Mugler

Chun